The Company:
 

The Brand:
 
expert is a national network of independently owned retail stores who are successfully challenging the discount chains on service delivery and pricing. These 450 expert members strongly believe that their independent retail store sets the standard for service delivery in South Africa and that they should be the preferred shopping destination for astute consumers. Expert is the name that these dealers have adopted so that they can easily be identified.

What this means is that leading owner managed stores, in addition to providing service levels unknown at large chain stores, can now offer even more competitive pricing on a massive range of consumer goods. As a result consumers have access to a huge range of the latest products and great personalised service, at prices equal to the best in the country.

expert was formed eight years ago by the major independent dealers around South Africa who combined their considerable buying power to ensure that the group was able to secure goods at the best possible prices.  These dealers have always been recognized as providing the best advice, the biggest range of product, and the best service in the country.  

In the future expert is destined to become a household name in all corners of Southern Africa.  Other well known Experts such-as Kloppers in Bloemfontein, Tafelberg in Cape Town, Hirsch's in Natal and Gauteng, Kay Makan in Natal, and Cats Digital in Gauteng will ensure that the group has the buying power to offer the biggest range of products at the best possible prices on an ongoing basis. 

Major brands back expert
 
You will find all the major international brands at all local expert Store.  It is essential for the local distributors of international brands to market their entire range of products, especially their more sophisticated products.  They are not able to do this through the discount chains who focus on volume lines.  For this reason the specialist expert stores are vital to the success of the local distributors. As a result expert enjoys fantastic support from all the major brands. 
 
expert also recognizes that the local distributors of the leading brands have invested large amounts of money in a local infrastructure in order to be able to support their products with service and spare parts.  Because of this expert in turn prefers to support local distributors who are able to back their products fully.
 
This mutual dependence ensures that specialist Expert stores enjoy preferential pricing even on volume lines and that expert Stores return the favour by fully supporting the legitimate local distributors.