About Us

Expert is an international association of independent electronic and appliance retailers.
Active in 20 Countries with more than 3500 stores.

Best Price

We buy in bulk, to bring you the most competitive prices

Extensive Range

Expert offer an extensive range of leading brands and the latest technologies

Quality Guaranteed

Expert certified is your assurance that you are purchasing quality products

Expert Service

Experts are independently owned and managed by south africans, who believe in service first

Major Brands

Expert stores have more than 100 suppliers.

Please contact your local expert store for products not listed on this website.

Product Categories

• TV 

• Audio & HiFi 

• Large Appliances 

• Housewares 

• Air Conditioning

• Small Appliances 

• Cellular 

• Tablets 

• Wearables

• Personal Care 

• Outdoor 


Our association with Expert International

In 2015 Expert South Africa, entered into an association with Expert International. Expert South Africa, now enjoys the added support of Expert International, and still remains proudly South African.

Expert is an international association of independent electronic and appliance retailers. The group was founded in 1967 and has its international headquarters in Switzerland. Within the last 50 years, Expert has grown into a strong international brand, being the third largest acquirer of appliances and electronics in Europe. Expert sales in Europe, have increased substantially over the last decade and at rates significantly outperforming the market average.